Being visible in AI isn't one thing. It's AI knowing who you are, naming you and then picking you when someone's ready to buy.
AI visibility is whether AI tools know your business, mention it and recommend it when your buyers ask. AI visibility optimization is the work of improving all of that across ChatGPT, Claude, Gemini, Perplexity, Copilot and Grok.
Also see: Answer engine optimization Generative engine optimization
The four levels of AI visibility
You've probably heard all three. Here's what each one actually does.
Gets your pages ranked in search results.
Gets you into the direct answers AI gives. More
Shapes the sources AI writes its answers from. More
All of it, pointed at one goal: being the business AI recommends when your buyers ask.
AI gives different answers every time you ask. A single screenshot, good or bad, doesn't tell you much. Patterns do.
If AI can't tell what kind of business you are, it won't recommend you, no matter how much content you publish.
AI builds answers from pages all over the web. Which ones matter depends on your industry.
Old details, mixed-up names, the wrong kind of business. It's worth checking before anything else.
We measure, plan and write. Your team makes the changes on your site.
We make the fixes, publish the content and show up on Reddit for you.
All of that, plus getting you onto the pages AI already trusts.
Every level starts with the Plan, $1,500 one time. See everything that's included
It's whether AI tools like ChatGPT know your business, mention it and recommend it when people ask about what you sell.
Ask ChatGPT, Gemini and Perplexity the questions your buyers ask. Ask each one a few times and note who gets named. Or get our free audit and we'll do it for you.
No. SEO is about ranking your pages. AI visibility is about what AI says about you, which often comes from pages that aren't yours.
Fixes to your own site can show up within weeks. Changing what AI says across the web usually takes a few months.
Tracking shows you where you stand. Changing the answer takes work: fixing your site, writing the right content and getting onto the pages AI trusts. If your team has time for that, good instructions can be enough. If not, that's what we do.
Milana asks ChatGPT and the other AI tools the questions your buyers ask, then records a personal video walking you through what came back.
Rather talk first? Book a 20-minute call
Request your free audit
A few details so the video is about your business, not a generic one.
No call needed and no obligation. The video goes straight to your email.