Why it's hard to find prices
Most AI visibility agencies don't put prices on their site. Scope varies a lot, too. One agency's monthly fee might cover a report and a call, while another's covers content, technical fixes and outreach. So two prices can look similar and buy completely different things.
The three ways it's usually priced
| Type | What you pay for | Who does the work |
|---|---|---|
| Tracking tools | A monthly subscription to see where you stand | You |
| One-time plans | Research into where you stand and what to fix first | You or whoever you hire next |
| Monthly retainers | Ongoing work on your site, your content and other pages | The agency, fully or partly |
What drives the price
- Who does the work. Advice costs less than doing it for you.
- How many kinds of buyers you have. Each type of customer asks different questions in different places.
- Work off your site. Outreach, press and getting onto other people's pages takes the most time.
- How many AI tools get checked. ChatGPT alone is less work than six tools.
Our prices, as a reference
| Level | Price | What it covers |
|---|---|---|
| The Plan | $1,500 one time | Where you stand and your 90-day plan. Comes off your first month if you start a level within 30 days |
| Direct | $2,500 a month | We measure, plan and write. Your team makes the changes |
| Shared | $5,000 a month | We make the fixes and publish the content |
| Delivered | $9,000 a month | All of that, plus getting you onto the pages AI trusts |
Everything that's included is on our pricing page.
Pricing red flags
- No scope with the price. If you can't see what's included, you can't compare it.
- Add-ons after you sign. Ask what's not included before you start.
- A long contract with nothing to show early. You should know what's done by day 30, 60 and 90.
- A guaranteed spot in AI answers. Nobody can promise that at any price.
Key takeaways
- Price mostly depends on who does the work
- Most agencies don't publish prices, so compare what's included, not just the number
- Off-site work like outreach is usually what makes it cost more
- Watch for add-ons, missing scope and guarantees
Related questions
Why do agencies ask for six months?
Changing what AI says takes time. The first months usually go to fixing the foundation. The results build after that.
Is there a free way to start?
Yes. Ask AI the questions your buyers ask and note who gets named. Or get our free audit, a personal video showing what AI says about your business.
Milana Thornton
Founder of Be AI Visible. Writes The AI Visibility Report on Substack.