When your customers ask ChatGPT who to buy from, it names a few businesses. This page covers how it decides and what you can do about it.
ChatGPT visibility is whether ChatGPT names your business when people ask it what to buy or who to hire. It's also whether what it says about you is right.
Also see: AI visibility optimization AI visibility for ecommerce
Nobody outside OpenAI knows the exact formula. But its answers come from a few places you can actually do something about.
ChatGPT learned from a huge amount of the web. If your business was barely mentioned, it may barely know you.
For a lot of questions it searches the web right then and reads what comes back.
"Best for standing all day" gets a different answer than "best cheap option." Specifics change who gets named.
Answers can shift with location, past conversations and settings. That's one reason two people see different results.
Same question, two AI tools, completely different sources. Here's a real walkthrough.
8:31
No tools needed. Just ChatGPT and about an hour.
When you're ready for the rest, like getting onto the pages ChatGPT reads, that's where we come in.
Not your company name. The actual questions, in their words.
best insoles for standing all day at work?See whether it describes your business correctly: what you sell, who it's for and where you are.
what do you know about [your business]?If ChatGPT has old or wrong details, make sure your website says the right thing clearly.
A clear FAQ written in your customers' words gives AI something worth quoting.
ChatGPT is one of six AI tools we check. It's usually the one buyers ask about first.
In the places they actually talk.
Who it names, what it says about you and where it read it.
Your site, your details and the code that tells AI who you are.
Pages that answer your buyers' questions, in their words.
The guides, reviews and conversations it already trusts.
The answers themselves aren't something you can buy. That's exactly what makes them worth earning.
Usually because other sites talk about them more or talk about them in a way that matches the question. We find out which sites and what they're saying.
Its answers change from one ask to the next and from one person to the next. That's why one screenshot doesn't tell you much. Patterns do.
It has its own ways of searching the web. That's one reason ranking well on Google doesn't guarantee ChatGPT will name you.
Fixes to your own site can show up within weeks. Changing what ChatGPT says across lots of questions usually takes a few months.
Milana asks ChatGPT and the other AI tools the questions your buyers ask, then records a personal video walking you through what came back.
Rather talk first? Book a 20-minute call
Request your free audit
A few details so the video is about your business, not a generic one.
No call needed and no obligation. The video goes straight to your email.
