AI doesn't find one page and hand it over. It reads a lot of pages and writes something new. That changes what it takes to get recommended.
Generative engine optimization (GEO) is the work of shaping what AI tools say when they write an answer about your category. ChatGPT, Gemini, Perplexity and the others pull from many sources at once, so GEO covers the whole web, not just your website.
Also see: Answer engine optimization AI visibility optimization
Your site is one source. The answer is built from all of them.
Your website is one voice in the room. These are the others. Which ones matter most depends on what you sell.
The "best of" lists AI loves to quote, especially for products.
Real people recommending things to each other, in their own words.
What customers say about you, on your site and everywhere else.
YouTube explainers and LinkedIn posts that AI reads and quotes.
Not sure which matter for you? See how it changes by industry.
They're two names for the same goal: being the business AI recommends. We don't make you pick one.
Most of the work happens off your website, so the order matters even more.
Which sites AI actually reads when your buyers ask, in your category.
AI needs to understand who you are before other pages can help.
The roundups and guides that already show up in answers.
Reddit, by a real person and always disclosed.
Every month, so you can see what's working.
Most of this lives at Shared and DeliveredSee the full method
The name is new. The idea is real: AI writes answers by pulling from many pages, so what those pages say about you shapes what AI says about you.
It can make it much more likely, but nobody can promise it. Anyone who guarantees a spot in ChatGPT is guessing.
For some businesses, a lot. For others, hardly at all. It depends on your industry, which is why we check before we spend any time there.
Pages that AI reads still matter a lot. Being mentioned on the right page can help even without a link, because AI reads the words, not just the links.
We check your buyers' questions on the major AI tools every month and look at who gets named and which sources the answers came from.
Milana asks ChatGPT and the other AI tools the questions your buyers ask, then records a personal video walking you through what came back.
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A few details so the video is about your business, not a generic one.
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