How AI visibility works

Here's exactly what we do and in what order.

Most agencies in this space hand you a report or a stack of blog posts and call it done. We start with the questions your buyers actually ask, fix how AI sees you and then get you onto the pages AI already trusts.

Where you actually stand

Being mentioned isn't the same as being chosen.

There are four rungs between AI knowing you exist and AI sending you a customer. Most reports stop at the second one and call it a win.

1

Known

AI knows you exist and describes you correctly.

"What is [your brand]?"
2

Mentioned

You show up somewhere in the list when someone asks.

"What are the best insoles?"
3

Recommended

AI suggests you for this person's exact situation.

"Best insoles for a nurse on her feet all day?"
4

Chosen

When they ask it to pick one, it picks you.

"Which one should I buy?"

We look at every rung, for every buyer journey. Being named somewhere in a list is a start. Being the one AI picks when someone's ready to buy is the goal.

Where AI looks

What AI reads depends on what you sell.

The same playbook doesn't work for everyone. A product brand, a local business and a B2B service get picked from completely different places. Pick the one closest to you.

Product brands get picked from other people's pages.

These are the places AI tends to lean on for this kind of business.

  • Your own website
  • Product pages and feeds
  • Google Business Profile
  • Reviews
  • Roundups and buying guides
  • Directories
  • Reddit and forums
  • LinkedIn
  • YouTube
  • Press and articles
  • Comparison pages
Leans on heavilyUsesRarely

Every business is a little different. Finding out where your buyers' answers actually come from is the first thing we do.

The six steps

In this order, because the order is the point.

Authority work in month one is wasted. AI can't recommend a brand it can't place yet, so we fix how it sees you first, then give it something worth quoting, then get you onto the pages it trusts.

1

Discovery. We find out who's actually asking.

Not who you think you sell to. The people typing the questions, in the places they really talk.

  • The communities where your buyers ask for advice
  • Their real questions, each traced to a real post
  • Every buyer journey, mapped
  • Who you're really up against
  • Where you stand today on every major AI tool

Why first. Every step after this is aimed at the people this finds.

2

Plan. We decide what to fix first.

Everything we found becomes a 90-day order of work. What comes first, what comes next and what to leave alone this quarter.

  • Your 90-day plan, in order
  • Which buyer journeys we work first
  • What each month is for
  • What we're deliberately not doing yet

Why second. So nothing gets done just because it's easy.

3

Foundation. We make sure AI can read you and knows who you are.

If AI can't tell what kind of company you are, nothing else sticks. We make sure your site says it clearly, in a way AI can read.

  • The code that tells AI exactly who you are
  • Crawler access, so AI tools can get in
  • Product data and feeds for ecommerce
  • Site problems that stop AI from reading a page

Why third. Content aimed at a company AI can't place yet goes nowhere.

4

Content. We answer the questions your buyers actually ask.

In their words, not your industry's. Comparison and FAQ pages come first, because that's what AI reaches for when people compare.

  • FAQ and comparison pages first
  • Guides built from real buyer questions
  • Every page checked against what's already live
  • Written with AI, edited and approved by people

Why fourth. Once AI understands who you are, answers in your buyers' words give it something worth quoting.

5

Conversion. We make sure the visit turns into a customer.

Getting named is half of it. When someone clicks through from an AI answer, the page has to close the deal.

  • Reviews where AI and buyers look for them
  • Key pages restructured to answer the question that brought them
  • Pages, never whole-site rebuilds

Why fifth. There's no point sending AI visitors to pages that don't close.

6

Authority. We get you onto the pages AI trusts.

AI builds its answers from other people's sites. This is the work of getting you onto the right ones, never with links that could hurt you.

  • The roundups and guides AI actually quotes in your category
  • Reddit, by a real person, always disclosed
  • Press, bylines and podcasts

Why last. Outreach works best when there's something worth pointing to.

Running through all of it

Measure

Your buyers' real questions, checked every month on ChatGPT, Claude, Gemini, Perplexity, Copilot and Grok. Reported separately for each buyer journey.

Guidance

A monthly strategy call that ends in a decision, your own Slack channel with us and weekly business hours.

How you'll know it's working

What you'll see every month.

Written for a business owner, not an analyst. A report that shows you what the AI tools actually said about you and what we did about it.

  • The real answers, word for word
  • Where they came from, so you know which sites matter
  • Who was named instead of you
  • What changed since last month
  • What we did and what's next

No made-up visibility score. Just what the AI tools actually said.

Your options

What each option actually covers.

What you getAn SEO agencyA tracking tool on its ownBe AI Visible
Google rankings✓✕✓
Your buyers' real questions, not invented prompts✕✕✓
Every question asked more than once✕~✓
Each AI tool reported separately✕~✓
Whether what AI says about you is accurate✕~✓
Product data, feeds and shopping results✕✕✓
Fixes built and shipped, not just flagged~✕✓
Content written and published✓✕✓
Reddit, by a real person and disclosed✕✕✓
Getting you onto other people's pages~✕✓
A plan for what to fix first~✕✓

✓ covers it    ~ some do, some don't    ✕ doesn't cover it

Before you hire anyone

Ten questions to ask any AI visibility agency.

Ask these on every sales call, including ours. A real agency can answer all ten without changing the subject. Here are our answers.

  1. Show me the questions, tools and schedule you'd use.

    The questions your buyers actually ask, found in the places they talk. Checked every month on ChatGPT, Claude, Gemini, Perplexity, Copilot and Grok.

  2. Can I see the raw answers behind every number?

    Yes. Every report shows the actual answers word for word and the sites they came from.

  3. Which of my questions are about recommendations, comparisons or plain facts?

    We sort every question into the stage a buyer is at when they ask it, from noticing a problem all the way to choosing who to buy from.

  4. What did your last clients start with and what changed?

    FootScientific started with a site that wasn't answering what their buyers ask AI. We rebuilt key pages and added content aimed at those questions. JC Toys started with important pages that didn't answer what parents were asking. We rewrote pages like their product safety and sustainability pages and added content built from real parent questions.

  5. How much of the work happens on our site and how much happens off it?

    That depends on your level. Direct and Shared are mostly your site plus Reddit at Shared. Delivered adds outreach to the roundups, guides and press AI already trusts.

  6. Which sources matter most in our category?

    It depends on what you sell, which is why we find out before we do anything. Product brands, local businesses and B2B services get picked from very different places. See the difference above.

  7. How will we know if it's actually working?

    We show you where you are on each rung, from known to chosen. We also watch your AI traffic in analytics and track customers who tell you AI sent them.

  8. What should we see at 30, 60 and 90 days?

    By 30, where you stand and what's stopping AI from reading you. By 60, new pages live. By 90, everything measured against where you started. The details depend on your level and they're all on the pricing page.

  9. What can you influence but not control?

    We influence your site, your content and where you show up. We can't control what AI says, whether it gives everyone the same answer or exactly how much revenue it sends you. Anyone who says they can is guessing.

  10. Who owns everything you make?

    You do. The plan, the pages, the content and the data are yours. If you ever leave, all of it stays with you.

Who you'll work with

There's a real person on your account.

Milana records every free audit herself and walks you through your plan. After that, your team gets its own Slack channel with us, a monthly strategy call and weekly business hours for anything in between.

You'll always know who's doing the work and what they're doing next.

Why other people's pages matter

AI learns who you are from who you're mentioned with.

When your name keeps showing up next to the right companies and the right topics, AI starts to connect you to them. That's why so much of our work happens on pages that aren't yours.

Free AI visibility audit

See what AI says about your business.

Milana asks ChatGPT and the other AI tools the questions your buyers ask, then records a personal video walking you through what came back.

  • The answers, word for word
  • Who came up in your place
  • What to fix first

Rather talk first? Book a 20-minute call

Request your free audit

A few details so the video is about your business, not a generic one.

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